EGIC: a website that scores 95 to 98 on Google, year after year
Egyptian German Industrial Corporation makes sanitary solutions and heating systems. We built their site in 2022, added an export portal, and have kept it fast ever since.
- 95–98
- PageSpeed, mobile and desktop
- 4 years
- fast, not just at launch
- Same day
- marketing publishes without us
The brief
Two audiences that needed different sites
EGIC sells to two different audiences. Local customers want products, branches and contacts. Export buyers want specifications, certificates and a way to ask for a quote. Both were squeezed into one site that served neither, and any change meant calling a developer. On top of that, a site that was quick in 2022 does not stay quick: Google keeps raising the bar and every new plugin, image and tracking script drags it back down.
- Client
- EGIC
- Sector
- Sanitary solutions and heating systems
- Market
- Egypt and export markets
- Languages
- Arabic and English
- Services
- Build, Protect
- Status
- Live since 2022, on a monthly speed plan
What we built
What EGIC got
Six things, in plain terms.
One site, in both languages, properly
Arabic and English built in from the first day rather than bolted on later. The switch works everywhere, including inside the forms.
A separate portal for export buyers
Its own structure, products and enquiry forms, so an international buyer is not wading through content meant for a shop in Cairo.
Marketing publishes without calling us
Product pages, certificates and news are edited by EGIC's own team. No developer, no ticket, no waiting for someone to be free.
Speed as a subscription, not a launch task
Heavy images fixed, unused code stripped, caching tuned — then measured again every month, because Google keeps raising the bar.
Hardened hosting and real backups
A locked-down server, monitoring that tells us before it tells the customer, and backups kept off the server so a bad day stays a bad hour.
Both sites looked after every month
Updates are tested before they go on, not pushed and hoped for.
What changed
Four years on, still fast
A website is not a thing you build once. Google moves, plugins pile up, and a site that flew in 2022 crawls by 2024 unless someone is watching. Someone is.
95 to 98, year after year
Mobile and desktop, checked every month — not measured once at launch and forgotten.
The team moves at its own speed
A product or a certificate goes live the same day, in both languages, without us in the loop.
Export enquiries arrive usable
With the specifications and detail the sales team needs to reply properly the first time.
Where to go next
Tell us what you want to build.
A website, a mobile app, a CRM or an ERP: tell us what you have in mind and we'll come back with a plan, a timeline and a price. Thirty minutes is enough to tell whether we're the right team.