EGIC: a website that scores 95 to 98 on Google, year after year
Egyptian German Industrial Corporation makes sanitary solutions and heating systems. We built their site in 2022, added an export portal, and have kept it fast ever since.
The brief
Two audiences that needed different sites
EGIC sells to two different audiences. Local customers want products, branches and contacts. Export buyers want specifications, certificates and a way to ask for a quote. Both were squeezed into one site that served neither, and any change meant calling a developer. On top of that, a site that was quick in 2022 does not stay quick: Google keeps raising the bar and every new plugin, image and tracking script drags it back down.
What we built
- A corporate site in Arabic and English, with the language switch built in from the start
- A separate export portal with its own structure, products and enquiry forms
- Product pages their marketing team edits without touching code
- A monthly speed subscription: heavy images fixed, unused CSS and JavaScript removed, caching tuned, measured again every month
- Hardened hosting, backups and monitoring, both sites on a support plan
What changed
- Mobile and desktop PageSpeed both sit between 95 and 98, checked every month, not once at launch
- The marketing team publishes a product or a certificate the same day, in both languages, without us
- Export enquiries arrive with the detail the sales team needs to answer them
Client quote goes here, once approved. We collect them through the feedback form we send after every project.
- Client
- EGIC
- Sector
- Sanitary solutions and heating systems
- Market
- Egypt and export markets
- Languages
- Arabic and English
- Services
- Build, Protect
- Status
- Live since 2022, on a monthly speed plan
Tell us what's slowing your business down.
Thirty minutes is enough to tell whether we're the right team. If we're not, we'll say so and point you to someone who is.